Case Study: ForeverVacation grows organic visibility and PPC performance with Discoverable

ForeverVacation grows to 20,000 happy customers with Discoverable

ForeverVacation, a thriving travel business specializing in private guided tours, faced significant challenges during the global travel industry downturn in 2020. The company contacted Discoverable seeking to use this uncertain time as an opportunity to ramp up their SEO and PPC efforts, aiming to secure a larger market share for the eventual industry recovery.

Discoverable implemented a comprehensive digital strategy, beginning with a long-term SEO plan that included a content roadmap for transactional searches and longer-form content to capture users higher in the funnel. As the market recovered, Discoverable launched well-optimized PPC campaigns focused on high-intent traffic. This combined approach resulted in sky-rocketing organic visibility, domination of competitive search queries, and an impressive return on ad spend, establishing the business as a major operator and proving profitable even in tough economic times.

ForeverVacation