Case Study: EdPlace boosts paid campaign profitability and SEO visibility with Discoverable

EdPlace boosts organic traffic and ROAS with Discoverable

EdPlace, an award-winning UK online learning platform, contacted Discoverable in early 2020. Their challenge was to gain a better understanding of their digital marketing activities, improve the profitability of their paid campaigns, and begin enhancing their SEO efforts.

Discoverable first implemented a robust data tracking setup to inform decisions. They then completely restructured the PPC accounts to minimize wastage and improve ROAS. For SEO, they cleaned up technical issues, removed thin content, and created new optimized pages. As a result, Discoverable's work led to impressive positional gains for targeted keywords and a large increase in organic traffic, establishing EdPlace as a leader in the educational resources market.

EdPlace