Case Study: Cook Food boosts ROAS and organic traffic with Discoverable

Cook Food boosts organic traffic and hits ROAS targets with Discoverable

Cook Food, a UK-based producer of high-quality frozen ready meals, needed a new digital strategy to maximize returns from its competitive eCommerce website. They enlisted Discoverable for its expertise in PPC, data analytics, and SEO to improve their paid activity and organic presence.

Discoverable first audited and corrected the data tracking setup to identify inefficient ad spending. They then restructured the paid accounts and developed a comprehensive SEO strategy, which included fixing technical issues and creating optimized content. This resulted in Cook Food profitably scaling its paid marketing, consistently hitting ROAS targets, and experiencing an explosion in organic traffic and brand visibility.

Cook Food