Case Study: United Colors of Benetton improves hiring quality with Discover Assessments

United Colors of Benetton - Customer Case Study

Discover Assessments worked with United Colors of Benetton, the Italian fashion brand, to improve its hiring process. Benetton wanted a more robust way to identify the right talent than relying only on interviews and personal interactions, and turned to online assessment tools and disc-based behavioral assessments to strengthen candidate selection.

Discover Assessments helped Benetton build success profiles for multiple roles and then had every applicant complete a DISC assessment, comparing results to a job fit report. Candidates who matched the success profile by 70% or more advanced, which reduced hiring time and the HR effort needed to review resumes while improving hire quality and performance; Benetton later extended the approach to factory shop floor hiring, distributors, and channel partners.

United Colors of Benetton