Case Study: Large Continuing Care Senior Campus increases admissions with Discosloth Google Ads PPC

a large continuing care senior campus drives 254 calls in under 3 months with Discosloth

Discosloth was hired by a large continuing care senior campus to increase admissions and leads through digital marketing. The customer faced the common industry challenge of relying on labor-intensive traditional marketing methods and sought a more efficient, lower-cost strategy to reach potential residents and their families online.

Discosloth implemented a targeted Google Ads PPC campaign, utilizing the facility's pre-approved website copy to ensure compliance and a high Quality Score. The solution also included demographic targeting to reach specific searchers. As a result, the campaign generated 254 calls with a cost per lead of $73.16. Discosloth successfully helped the customer capture more leads at a lower cost and jump ahead of their competition.