Case Study: Wendy’s achieves high video engagement and brand awareness with Discord

Wendy's drives 83% video completion rate with Discord

Wendy's aimed to boost its cultural relevance and strengthen brand affinity with Gen Z and a hard-to-reach teenage audience. Their challenge was to stand out in the crowded QSR landscape by authentically connecting with these consumers where they already are. To meet this goal, Wendy's partnered with vendor Discord and utilized its interactive Video Quest advertising format.

Discord's solution was an immersive Video Quest campaign created in collaboration with Netflix's Wednesday. The campaign featured a co-branded video and an exclusive reward, successfully tapping into organic fandom energy. The results were highly successful, achieving an 83% video completion rate and a cost per completed view of $0.21. The campaign also generated a 1.30% lift in Discord ad awareness, effectively cementing Wendy's place in culture.

Wendy's