Case Study: Walmart boosts gaming engagement with Discord Video Quests

Walmart drives 513K completed video views with Discord

Walmart sought to strengthen its connection with gaming culture and move beyond its traditional retail identity. To achieve this, the company partnered with vendor Discord, utilizing its innovative Video Quests product to drive engagement.

Discord's solution involved creating a Video Quest that invited users to join Walmart's custom Skyward server and watch a video to earn an exclusive in-game pet, Marty the Hippo. This campaign generated over 513,000 completed video views and an average of 26+ minutes of gameplay, successfully transitioning viewers into active community participants. The results included a 98% redemption rate for the reward, demonstrating highly effective engagement through Discord's platform.

Walmart