Case Study: Theorycraft Games drives a 45% player count increase with Discord Quests

Theorycraft Games boosts player count 45% with Discord

Theorycraft Games, the developer of the new game SUPERVIVE, partnered with vendor Discord to drive discovery, engagement, and player growth for its launch. Their challenge was to effectively reach their target audience and boost player counts for this newly released title.

Discord implemented a Play Quest campaign that allowed players to unlock a character by playing a short session. This solution successfully drove a 45% increase in the player count during the week of the Quest. Furthermore, Discord's campaign was highly effective at attracting new users, with 48% of the Quest participants being new players to SUPERVIVE.

Theorycraft Games