Case Study: Tencent Games builds a loyal Delta Force community with Discord

Tencent Games grows Discord community to 800K members with 30-50% retention

Tencent Games faced the challenge of reviving the classic Delta Force game franchise for modern players while bridging the gap between a nostalgic legacy audience and a new generation. They needed a community strategy to support a multi-platform launch and foster a space where all players felt heard and engaged.

The solution was implemented using Discord as the central community hub. The Delta Force team built a culture of accessibility with open developer communication, established a dynamic feedback loop using Discord’s channels and search functions, and strategically used features like Discord Quests and thematic branding. This approach resulted in a server community of approximately 800,000 members, daily join rates of 8,000-10,000 at peak, and retention rates of 30-50%, successfully cultivating a loyal community integral to the game's long-term success.

Tencent Games