Case Study: Supercell Achieves 7.3M Reach and 16,000+ New/Re-Engaged Players with Discord Video Quest

Supercell drives 9.1% ad awareness lift with Discord

Supercell, the creator of the popular game Brawl Stars, aimed to keep the game top-of-mind for players and fans following a major update. They sought a fresh, experimental marketing approach to engage both new and existing players. This challenge led them to partner with Discord and utilize its Video Quest on Mobile ad format.

Discord's solution involved a Video Quest featuring a 90-second game trailer, with an exclusive Avatar Decoration as a reward for players who watched it. The campaign became a community event on Discord, generating significant organic sharing. The results for Supercell were substantial: Discord reached 7.3 million users, achieved a 9.1% ad awareness lift among 18-24 year olds, and drove over 16,000 new and re-engaged players.

Supercell