Case Study: Second Dinner reduces cost per install with Discord Video Quests on Mobile

Second Dinner cuts CPI by 30% with Discord

The indie game studio Second Dinner faced the challenge of re-engaging both new and lapsed players for its hit game Marvel Snap after a major update. They needed a user acquisition strategy that was exciting and non-intrusive while also providing granular, lower-funnel performance metrics. To achieve this, they partnered with vendor Discord to utilize its Video Quests on Mobile advertising product.

Discord's solution involved running two mobile Video Quest campaigns featuring popular Marvel characters and offering exclusive in-game rewards. The second campaign leveraged Discord's server-to-server integration with AppsFlyer for improved mobile measurement and targeting. This approach drove massive engagement, with a 95% video completion rate and a 99% reward redemption rate. Most significantly, Discord's efforts helped Second Dinner achieve a 30% reduction in cost per install between the two campaigns.

Second Dinner