Case Study: Paramount Pictures drives 1M+ player engagement with Discord Play Quest

Paramount Pictures drives 3.99% CTR with Discord Play Quest

The customer, Paramount Pictures, sought to drive engagement and ticket sales for their film "Mission: Impossible The Final Reckoning" by connecting with a gaming audience. Their challenge was to create a new and engaging experience that captured the thrilling essence of the upcoming movie premiere.

Vendor Discord collaborated with Paramount to launch a custom puzzle Play Quest. The solution transported players into the film's world and used a one-day Nitro subscription as an incentive. This campaign successfully engaged over 1 million players with an average playtime of 11 minutes and achieved a 3.99% click-through rate to the movie's website, demonstrating strong intent to purchase tickets.

Paramount Pictures