Case Study: Nexon drives 1M Video Quest completions with Discord Video Quests

Nexon drives 1M Video Quest completions with Discord

Nexon, a major video game publisher, faced the challenge of driving awareness and excitement for the launch of Season 2 of its MMO looter shooter, The First Descendant. Their goal was to re-engage existing players while also attracting a broader high-affinity gaming audience. To achieve this, Nexon partnered with vendor Discord and leveraged its innovative Video Quest advertising format.

Discord's solution involved running a Video Quest campaign that featured the Season 2 trailer and offered an exclusive in-game reward to incentivize participation. This approach successfully encouraged players to watch the video and share the quest with friends. The campaign delivered outstanding results for Nexon, including over 1 million Video Quest completions, an 87% video completion rate, and an additional 10% in earned impressions through social sharing.

Nexon