Case Study: Mountain Dew boosts brand favorability with Discord Quests

Mountain Dew boosts brand favorability by 16 points with Discord

The customer, Mountain Dew, faced the challenge of connecting with the valuable but hard-to-reach Gen Z player audience to drive brand awareness. To achieve this, they partnered with the vendor Discord to launch a campaign using a Discord Quest.

Discord's solution was a first-of-its-kind Quest for a consumer goods brand, created in collaboration with World of Warcraft. It incentivized players to stream the game to friends for an exclusive in-game reward. This strategy organically integrated the Mountain Dew brand, resulting in a 16-point increase in brand favorability and a 6-point lift in positive brand perception among the exposed audience.

Mountain Dew