Case Study: Memrise and Cappuccino build engaging Discord apps with Discord

Memrise and Cappuccino reach 65 million users and launch Discord apps in weeks with Discord

Memrise, a language-learning app, and Cappuccino, a social audio app, sought to enhance user engagement and reach new audiences. They partnered with Discord, utilizing its developer platform to build dedicated apps that would integrate their unique experiences into Discord's community environment. Their challenge was to adapt their core offerings to fit natively within Discord's ecosystem while preserving their apps' essential value.

Discord provided the platform and tools for both companies to successfully build and launch their apps. The solution involved leveraging Discord's API and developer features to create interactive experiences, such as Memrise's AI-powered language practice missions and Cappuccino's written-story adaptation using Large Language Models. The results included fostering strong user communities, accessing Discord's engaged user base, and creating novel, platform-specific features that enhanced the overall user experience.

Memrise and Cappuccino