Case Study: Max drives awareness and engagement for Dune: Prophecy with Discord Quest

Max drives 85% video completion with Discord

The customer, Max, aimed to build excitement and drive awareness for its upcoming TV series, Dune: Prophecy. To engage audiences and create buzz ahead of the premiere, Max partnered with the vendor Discord to utilize its advertising platform, specifically a new product called a Video Quest.

Discord implemented a solution where users watched a 2:38-minute trailer for the series within a Discord Quest. Those who completed it unlocked an exclusive avatar decoration. This solution achieved an exceptional 85% video completion rate and a 100% reward redemption rate. The campaign generated significant earned media and click-through engagement, successfully amplifying visibility for the series launch.

Max