Case Study: HoYoverse drives millions of Genshin Impact players to join Discord Quests with Discord

HoYoverse drives 83% more gameplay hours with Discord

HoYoverse, the developer behind the popular game Genshin Impact, sought a novel way to drive awareness and engagement for its major v4.6 update among its massive player base on Discord. The challenge was to activate both active and lapsed players on the platform using a fresh approach.

Partnering with Discord, HoYoverse implemented a promotional Quest campaign. The solution used Discord's advertising tools to offer players a coveted in-game reward bundle for completing a specific task: livestreaming gameplay on Discord for 15 minutes with a friend watching. This Discord Quest resulted in millions of player participants, an 80% increase in Discord users playing the game during the campaign, and a 286% surge in live streams on the platform.

HoYoverse