Case Study: FRVR achieves higher gameplay and engagement with Discord Quests

FRVR boosts gameplay hours 33% with Discord

FRVR, a game developer, aimed to increase awareness and find new players for their fast-paced multiplayer shooter, Krunker Strike, while also boosting engagement from their existing player base. To achieve this, they partnered with vendor Discord to utilize its Quests advertising product.

Discord implemented an in-game Quest for Krunker Strike that required players to win five multiplayer battles. This solution led to over 300,000 participants and a 33% increase in total gameplay hours. The campaign was highly successful at attracting new users, with more than 90% of participants being new or lapsed players.

FRVR