Case Study: EA achieves record-breaking Battlefield 6 launch with Discord

EA drives 29% higher retention and 4M Quest completions with Discord

Electronic Arts (EA) faced the challenge of making Battlefield 6 the franchise's most successful launch by needing to enhance its social experience, drive long-term player engagement, and build a centralized community across PC and console platforms. To achieve this, they partnered with the vendor Discord.

The solution implemented by Discord involved integrating its social features natively into EA Connect, creating a Unified Friends List and enabling Rich Presence, alongside building a massive official Discord Server as a community hub and running targeted Quests ads. This strategy resulted in a record-breaking launch, with Discord driving a 29% boost in 28-day player retention, 4 million Quest completions, and significant increases in player session frequency and length.

EA