Case Study: CoolGames Achieves Rapid Player Growth and Six-Figure First-Month Revenue with Discord

CoolGames unlocks six-figure first-month revenue with Discord

The developer CoolGames sought to launch its casual game Farm Merge Valley and grow an active player community in a way that traditional platforms could not offer. To achieve this, the company partnered with vendor Discord to leverage its community-driven platform and social ecosystem.

Discord provided the ideal environment for CoolGames to cultivate its community, integrating social features that resonated with players. This strategy resulted in a vibrant official server with nearly 300,000 members and over 300 concurrent users often playing together in voice chat. Most significantly, the game achieved six-figure revenue in its first month on Discord, with players on the official server showing a 56% higher Average Revenue Per Daily Active User (ARPDAU) than on other platforms.

CoolGames