Case Study: Bethesda achieves massive awareness and intent for DOOM: The Dark Ages with Discord Video Quest

Bethesda boosts DOOM: The Dark Ages video completion to 81% with Discord

Bethesda partnered with Discord to build awareness and drive consideration for DOOM: The Dark Ages. Their challenge was to break through a crowded launch window and meaningfully engage their core audience of active DOOM players, lapsed fans, and FPS players.

Discord's solution was a 7-day Video Quest campaign where players watched a trailer to unlock an exclusive reward. This strategy delivered exceptional results, including an 81% video completion rate and significant lifts in key metrics: an 11.3-point increase in ad awareness and a 3.4-point lift in play intent, effectively reaching over 5 million players.

Bethesda