Case Study: Dribbble builds its first cohort-based course in weeks with Disco AI

How Dribbble built their first cohort-based course on Disco in weeks

Dribbble, the world's leading platform for designers, faced the challenge of transitioning its thriving in-person community to a meaningful online format. After successful virtual workshops, their community expressed a desire for deeper connection, structured assignments, and a more cohesive learning experience. This led them to partner with Disco AI to build their first cohort-based course.

Using Disco's platform, Dribbble created an intimate and high-touch learning environment for hundreds of students in their Product Design Course. A key feature was the use of Disco’s 'Groups' function, which allowed them to create custom subgroups, making a large cohort feel small and personalized. This solution enabled Dribbble to successfully scale their community-focused learning, offering a highly competitive course priced at $2,999 and experimenting with discounts and scholarships to meet their goals.

Dribbble

Madeleine Sava

Program Manager