Case Study: ODESZA achieves a highly engaged fan community and sold-out presales with Disciple

ODESZA - Customer Case Study

ODESZA, the Seattle-based electronic music duo, wanted a dedicated digital space where fans could access music, shows and behind-the-scenes content and connect with one another more directly than on mainstream social platforms. To solve this they partnered with Disciple, using Disciple’s branded community app to centralize their discography, livestreaming and fan interactions.

Using Disciple’s platform — including custom push notifications, livestreaming and exclusive code-access for presales — ODESZA drove strong engagement: the app averages a 5‑star rating, 5.4 minutes per visit and sees roughly 25 fan posts for every artist post. A user-generated-video campaign via Disciple produced thousands of submissions that were edited into the “Late Night” video, and exclusive presale codes sold out their Red Rocks allocation in minutes.

ODESZA

Sean Kusanagi

Creative Director and Long-Time Member