Case Study: Health Secretary Matt Hancock achieves direct, safer constituent engagement with Disciple

Matt Hancock - Customer Case Study

Matt Hancock, Health Secretary and MP for West Suffolk, wanted a new form of direct digital democracy to make it easier for constituents to communicate with their representative via a simple, interactive smartphone app. He partnered with Disciple to create a dedicated constituency app that would provide a focused, moderated alternative to emails, letters and public social feeds.

Disciple built the app, supported live Q&A, polls and one‑to‑one messaging, and worked with the Jigsaw incubator to integrate the Perspective API for moderation. Three months after launch the app saw steady member growth and strong satisfaction: 80% of users said other MPs would benefit from an app, 55% view it as a safe, direct way to reach Matt Hancock and 66% would recommend it — improving engagement, responsiveness and online tone.

Matt Hancock