Case Study: The Rolling Stones achieve 16x higher engagement and 60% retention with Disciple

Helping The Rolling Stones to create a space to gather and engage their superfans

The Rolling Stones, the legendary English rock band, needed a dedicated place to gather and engage their passionate superfans. They partnered with Disciple to create a branded community app/platform (launched March 2016) that could centralize content, backstage access and fan-to-fan interaction beyond traditional social channels.

Disciple built and managed the fan community app, using features like segmented push notifications and in‑app polls to drive engagement; the platform now connects over 250,000 superfans, with over 70% of activity generated by fans, 13.5 million minutes spent in the app in the last 12 months (average visit 3 minutes), engagement 16x higher than other social channels and a retention rate above 60%.

The Rolling Stones

Charlie Watts

The Rolling Stones