Case Study: The Gold and Green Crowd achieves world-class racehorse ownership engagement with Disciple

Helping The Gold and Green Crowd provide a world-class racehorse ownership experience

The Gold and Green Crowd, part of Crowd Racing, wanted to create a world-class racehorse ownership experience and move beyond fragmented tools like Facebook, WhatsApp, and email. They needed a dedicated digital community space that could better engage members, separate premium content, and support different subscription levels. Disciple provided the platform they were looking for.

With Disciple’s community app, The Gold and Green Crowd now shares horse updates, photos, discussions, competitions, and expert insights in one branded space, with push notifications for instant race-entry alerts. The results have been strong: 83% of members are active weekly and 45% are active daily, and the app has helped shift the community from a side offering to Crowd Racing’s core product. Disciple’s solution also supported premium membership growth, including 100 new lifetime members each year.

The Gold and Green

Craig McKenna

Founder