Case Study: The Babes Club achieves full ownership of its community and monetization with Disciple

Helping The Babes Club have full ownership over her community

Erika Gayle, a boudoir photographer and founder of The Babes Club—a Canadian coaching/community for female‑identified, non‑binary and queer folk—was frustrated that Facebook prevented her from fully owning and monetizing her community. To regain control and avoid “Facebook jail,” she moved the community onto the Disciple App.

Using Disciple, Erika launched her own app, converted members into paying subscribers (now ~100 paying members from a 5,000‑member community), and expanded services and courses to create new revenue streams beyond in‑person shoots. Disciple’s monetization tools and push notifications boosted engagement, saved her about 5 hours a day on content posting, and cut hundreds of dollars in Facebook ad spend.

The Babes Club

Erika Gayle

Founder