Case Study: ParaYoga (Rod Stryker) achieves 6.7x ROI and 18% membership conversion with Disciple

Helping Rod Stryker build a Sanctuary for his followers

ParaYoga, founded by Rod Stryker, is a global wellness brand built around Yoga Nidra and an extensive library of online classes. Needing a dedicated, monetizable digital space to bring members together and replicate the one-to-one retreat experience, ParaYoga selected Disciple’s community app platform to host its content and community.

Using Disciple, ParaYoga launched the "Sanctuary with Rod Stryker" app (October 2018) with livestreaming, on-demand audio guides, community interaction and a subscription model. The Disciple-powered app drew thousands of active members within months, delivered an 18% membership conversion rate, a 6.7x return on investment and a 5‑star average app-store rating, enabling scalable engagement and recurring revenue.

ParaYoga

Rod Stryker

Teacher