Case Study: Hōm (a wellness community for mums) achieves 300% active-user growth and an ad-free, safer app with Disciple

Helping Hōm build an app that puts wellness before likes

Hōm, founded by Crystal Hays, is a wellness community for modern mums that needed a safe, ad‑free space away from algorithmic feeds and influencer pressure. To regain control and prioritize wellbeing over likes, Hōm partnered with Disciple to build an independent community app that would replace traditional social media as the brand’s primary home.

Disciple delivered a tailored community platform with personalised profiles, livestreams, interactive workshops and centralized management—alongside experiments like removing the like button to encourage meaningful interactions. The Disciple-built app drove a 300% increase in active monthly users, created a more cost‑efficient, ad‑free business model with no commission, and provided deeper member analytics that strengthened personal relationships and community growth.

Hōm

Crystal Sol Hays