Case Study: Her Spirit achieves 200% membership growth and sustainable subscription revenue with Disciple

Helping Her Spirit give online fitness the personal touch

Her Spirit, founded by Mel Berry and Holly Woodford, is a UK fitness community that helps women get fitter, stronger and healthier. Although they grew a social media following, members felt exposed and engagement was limited, so Her Spirit partnered with Disciple to move off public platforms and build a private, members‑only app using the Disciple platform.

Disciple delivered an all‑in‑one community app—livestreams, on‑demand videos, content libraries, groups, events, subscriptions and a 14‑day trial—to encourage openness, safety and peer support. The move boosted engagement and business performance: a 200% increase in total members, an 11% conversion to paid subscribers, and roughly 90% of Her Spirit’s revenue now flows through the Disciple app.

Her Spirit

Holly Woodford

Her Spirit