Case Study: First Light Steak Club achieves a successful US launch and 43% monthly active users with Disciple

Helping First Light Steak Club break new ground in the USA

First Light Steak Club, known for award-winning wagyu, wanted to launch a subscription steak club in the USA but needed more than a members-only newsletter to win hearts and minds. To create a premium, members-only experience and foster a community around recipes, cooking techniques and the brand story, First Light partnered with Disciple to build a branded clubhouse app.

Disciple delivered an exclusive, paywalled app with a smart content library (videos, articles, chef recipes) and community features that drove conversation, photos and customer insights. The app boosted engagement — showing 43% growth in monthly active users — broadened App Store visibility, strengthened First Light’s competitive proposition in the US, and provided low-cost customer research to fuel loyalty and repeat revenue.

First Light Steak Club