Case Study: Sonam Kapoor achieves 10x fan engagement and deeper direct connections with Disciple

Helping Bollywood star, Sonam Kapoor to connect with her fans and share inspirational content in a private space

Sonam Kapoor, an award‑winning Bollywood star and fashion icon, needed a way to build deeper, more direct relationships with her fans than social media allowed. To solve this, she launched her official app with Disciple to create a private, lifestyle-focused community for followers in India.

Disciple built and hosted Sonam Kapoor’s app, enabling exclusive content, livestreams, in‑app purchases and brand partnerships. The app delivered clear results: post engagement was 10x higher than on Facebook, commercial video views on launch day were 10x those on YouTube, and 17% of the daily audience clicked sponsored posts—leading to monetisation opportunities and successful campaigns such as the L’Oréal India launch.

Sonam Kapoor