Case Study: Action For Happiness achieves a secure, private, high-engagement community with Disciple

Helping Action For Happiness build a safe space to be vulnerable

Action For Happiness, a UK-based global mental health charity, faced a challenge reaching vulnerable people who were uncomfortable sharing on mainstream social media. They partnered with Disciple to move conversations into a dedicated, charity-owned mobile community app that preserves connection while avoiding the mental health and privacy risks of traditional platforms.

Disciple built a secure, private app with groups, forums, courses, messaging and push notifications to keep members engaged; the result is roughly 75% monthly active users and about 10% average monthly growth, increased engagement and reach, widespread awareness of the charity’s mission, and a significant return on investment for Action For Happiness.

Action For Happiness