Case Study: PlayPlay achieves sales transparency with Discern

PlayPlay Empowers Sales Transparency and Data Autonomy

PlayPlay, a French SaaS marketing technology company, faced a challenge in gaining clear visibility into their sales performance after transitioning to Salesforce. Their operations team struggled to create usable reports, and the sales team relied heavily on them for ad hoc data pulls, which limited their ability to act on CRM insights. They turned to the vendor Discern to find a solution for their sales analytics and forecasting needs.

Discern provided PlayPlay with a revenue intelligence solution featuring Pipeline Analytics and Sales Forecasting. The implementation empowered team members to independently analyze data, compare performance metrics in real-time, and streamline forecasting exercises. As a result, PlayPlay’s management gained the cohorted insights needed to proactively address factors impacting sales performance, leading to greater team confidence and data autonomy.

PlayPlay

Véronique Goutierre

VP, Strategy & Operations