Case Study: Censys achieves real-time funnel insights and 87% faster reporting with Discern

Marketing Cohort Analytics—A Million Times Easier with Discern

Censys, a cybersecurity SaaS company, needed a more efficient way to track cohort funnel conversion rates and report on marketing metrics. Their manual process using spreadsheets and Salesforce reports was slow and fragmented, making it difficult to gain visibility into lead progression and hindering strategic budget decisions. This challenge led them to seek a solution from Discern.

By implementing Discern, Censys fully automated its cohort funnel reporting. The solution replaced manual spreadsheets, enabling the analysis of how leads progress over time and providing leadership with instant visibility into conversion rates. As a result, reporting time was reduced by 87%, from 2-3 hours to just 15 minutes, allowing the marketing team to make faster, data-driven decisions with real-time insights.

Censys

Rick Siegfried

Director of Marketing Operations