Case Study: IronEdge Group achieves stronger investor alignment and sales visibility with Discern

IronEdge Group Drives Investor Alignment and Confidence

IronEdge Group, an IT solutions provider, struggled to access actionable insights from their Salesforce data, making it difficult to align with their investor on strategic initiatives. Without the resources for a custom BI solution, they turned to the vendor Discern and its Pipeline Analytics and Sales Forecasting products to address their growing data requirements.

Discern provided a comprehensive suite of sales analytics capabilities, enabling real-time collaboration on sales performance data with their investor, Riverside Asset Management. This solution drove alignment, increased investor confidence, and saved time previously spent on manual reporting. Ultimately, Discern allowed IronEdge to uncover the impact of process improvements and strengthen their sales enablement efforts.

IronEdge Group

Carolyn McBride

Director of Revenue Operations