Case Study: REI converts print flyers into shoppable digital catalogs with Dirxion

REI extends seasonal sale reach with Dirxion's shoppable digital catalogs

REI, a retail cooperative, faced the challenge of its seasonal sale flyers existing only in print. This limited the flyers' reach and prevented a direct connection for shoppers to move from seeing a deal in-store to purchasing it on REI's e-commerce site. They partnered with Dirxion to create a digital catalog solution to overcome this obstacle.

Dirxion built an interactive, shoppable digital catalog that mirrored REI's familiar print flyers. The solution added e-commerce functionality like clickable products linking to REI.com and mobile-responsive layouts. By leveraging Dirxion's API for real-time pricing and availability, REI enhanced the user experience to help convert additional sales, extending each sale's shelf life and reach far beyond its original print run.

REI