Case Study: ROFU Kinderland centrally manages 200 social media profiles with dirico

How Toy Retailer ROFU Kinderland Manages to Centrally Organize Almost 200 Social Media Profile Pages

ROFU Kinderland, a toy retailer with 94 stores and nearly 200 social media profiles across Facebook, Instagram, YouTube, Pinterest, and Google My Business, needed a way to centrally manage planning, publishing, and community management with a small team. Using dirico and its dirico.io platform, the company set out to keep content, tasks, and customer interactions under control across all channels.

dirico implemented a centralized workflow for content creation, cross-posting, scheduling, and ticket-based community management, allowing ROFU Kinderland to publish across selected pages, organize stores by region, and handle comments, messages, and ratings from one inbox. The result was coordinated management of all channels by just four employees, with faster responses and no need for separate tools to run around 200 pages and locations.

ROFU Kinderland

Philipp Hohn

Social Media Manager