Case Study: Volksbank eG centralizes marketing collaboration with dirico

How the Marketing Department of Volksbank eG Centralized Its Task Management and Editorial Planning

Volksbank eG, one of Germany’s largest cooperative banks, struggled with fragmented marketing coordination, low transparency, and heavy email traffic as its roughly 20-person team managed editorial planning, task assignments, and social media publishing across multiple tools and departments. The bank needed a better way to centralize planning, approvals, publishing, and community management, and turned to dirico.io to support these activities.

With dirico.io, Volksbank eG centralized editorial planning, task management, approvals, social media scheduling, and community management in one platform, giving the entire marketing team shared visibility and smoother collaboration. dirico.io helped the bank break down silos, simplify workflows, and make processes more transparent and efficient, while also reducing extra weekend shifts by enabling pre-scheduled publishing and direct approval workflows.

Volksbank eG

Laura Pfeffer

Social Media Manager