Case Study: enviaM group achieves transparent content planning and stronger community management with dirico

How the Enviam Group Continuously Optimizes Its Content Planning and the Collaboration Between Corporate and Marketing Communication and Customer Service

enviaM group, a leading energy service provider in Eastern Germany, needed a better way to coordinate editorial and topic planning across separate marketing and corporate communications teams, plus external customer service. Before working with dirico, content planning was managed in Excel and communication measures often lacked transparency across departments, making it hard to avoid overlapping campaigns and to handle community management efficiently.

By implementing dirico.io in 2019 as a central platform for content planning, publication, and community management, enviaM group gained a shared editorial calendar, easier cross-department coordination, automatic notifications, and structured ticket handling for customer inquiries from social channels. The result was more transparent planning, faster and more efficient community management, especially outside business hours, higher employee satisfaction, and significant time savings in coordination processes, according to dirico and the customer.

enviaM group

Josephine Sönnichsen

Social Media