Case Study: PKV Association achieves transparent newsroom collaboration with dirico.io

How Pkv (Verband Der Privaten Krankenversicherung) Turned His Public Relations Office Into a Newsroom and How Dirico Helped During This Process

The PKV Association, which represents private health insurance providers in Germany, needed a central collaboration platform for its press office after moving to a newsroom model in 2019. With more channels, more content, and a need for clearer planning, task management, and approval workflows, the team was struggling with spreadsheets, email, Slack, and other disconnected tools. They turned to dirico.io to support their editorial and communication processes.

With dirico.io, the PKV Association now manages the full content cycle in one place, from brainstorming and planning to approval, publication, and analysis. The platform improved transparency, enabled task assignment and automated publishing across channels such as Facebook, LinkedIn, YouTube, newsletters, and websites, and helped the team communicate more consistently and efficiently. Dirico.io was used by 13 users, supporting 9 newsroom staff and external contributors, but the case study does not provide quantified performance metrics.

PKV Association

Dominik Heck

Teamleader Newsroom