Case Study: Union Investment strengthens agile content collaboration with dirico

How Dirico Enabled Strategic & Agile Communication for Union Investment

Union Investment Privatfonds GmbH, a major German financial services provider, faced significant challenges in its B2B sales communication. With content creation happening in silos across many channels, there was a lack of a common communication strategy, limited transparency, and an inability to react nimbly to market events. To support a new, topic-centric content strategy, they needed to replace their outdated topic management tool and turned to the vendor, dirico, for a modern software solution.

The solution was the implementation of dirico, an agile editorial management platform. Dirico provided the framework to map Union Investment's new content architecture and agile processes, enabling centralized, cross-channel planning and significantly improved transparency. The results were substantial, with the team now managing 20 channels and planning an average of 181 content pieces per month for over 80 platform users, allowing them to react quickly to events like the COVID-19 market crash and meet reader information needs effectively.

Union Investment

Thorsten Bartsch

Group Head