Case Study: Ripley Entertainment boosts conversions and engagement with Directus

Ripley Entertainment boosts conversions 7% and engagement 53% with Directus

Ripley Entertainment, a global entertainment company with over 100 attractions, faced the challenge of an aging and fragmented digital infrastructure. Their web ecosystem was spread across multiple WordPress installations, leading to inconsistent user experiences that were at odds with their innovative brand. To unify their digital assets and set the stage for future growth, they partnered with Directus to implement its flexible content management system.

Using Directus, Ripley's consolidated all content under a single domain, implemented multilingual support, and established granular user permissions. The solution delivered impressive results, including a 7% boost in conversion rates and a 53% lift in engagement times. The implementation by Directus also revolutionized their content management, empowering both technical and non-technical staff and enhancing brand consistency across all digital properties.

Ripley Entertainment