Case Study: Club Med unifies its CMS stack with Directus

Club Med unifies a 5-business-unit CMS stack with Directus in 2024

Club Med, a global luxury travel operator with €2 billion in revenue, faced challenges with its fragmented and aging CMS stack. Its legacy systems, including a custom Backbone.js solution and WordPress, were difficult to maintain and slowed down internal teams. Seeking a modern, unified platform, the company selected Directus as its headless CMS solution.

By implementing Directus, Club Med consolidated its travel agent portal, guest mobile app, and B2C websites onto a single, flexible platform. The solution provided significant operational benefits, including simplified content contributions, faster onboarding for resort staff, and robust developer features like flows and permissions. While not yet measured in revenue, Directus provided the foundational agility needed to pursue future AI-driven use cases.

Club Med