Case Study: U.S. Polo Association achieves 60% higher impressions at 50% lower cost with DirectiveGroup

U.S. Polo Association boosts impressions 60% with DirectiveGroup

The U.S. Polo Association, a national sports apparel brand, faced the challenge of overcoming a perception of being a low-quality knock-off and rebranding itself as a higher-end, authentic label. To grow brand awareness and drive commercial traffic, they partnered with DirectiveGroup on a social media marketing program.

DirectiveGroup implemented a video-focused advertising strategy on Facebook and Instagram, targeting interest-based and lookalike audiences. This solution, complemented by static image campaigns, resulted in over 16 million impressions, a 60% year-over-year increase. DirectiveGroup achieved these results at a significantly lower cost, with a 50% decrease in cost per video view and a 40% decrease in cost per click.

U.S. Polo Association