Case Study: a manufacturer of orthopedic surgical blades and burs achieves 1,347 new website visitors with DirectiveGroup

Manufacturer of Orthopedic Surgical Blades and Burs drives 1,347 new website visitors in 3 months with DirectiveGroup

The DirectiveGroup worked with a manufacturer of orthopedic surgical blades and burs that needed to build awareness and increase online sales despite a limited budget and an underdeveloped website. The client's challenge was to show upward revenue growth to facilitate a sale of the business while minimizing costly inbound phone calls and targeting a global audience of orthopedic surgeons and hospitals.

DirectiveGroup implemented a paid advertising program on Google, Yahoo, AOL, and MSN with a total budget of $1,000 over three months. The highly targeted campaign drove 1,347 new visitors to the site, resulting in 429 catalog downloads and 187 completed contact forms. This successful outcome achieved the client's core objective, as the business was subsequently sold to a larger competitor.