Case Study: IBJI Brand achieves 32% more form completions and 12% more lead calls with DirectiveGroup's integrated digital marketing program

IBJI Brand increases form completions by 32% with DirectiveGroup

IBJI Brand, a major orthopedic practice in Chicago, faced the challenge of a low-converting website and a lack of online presence despite being the area's largest provider. Their former site failed to index educational content for search engines and could not convert billboard-driven traffic into patients. They engaged DirectiveGroup to improve their ROI by developing a website that could convert leads and an effective search marketing program.

DirectiveGroup reorganized the website's information architecture for better SEO and user experience, allowing searches by physician, location, specialty, and condition. They implemented a Joomla-based backend for easy content updates by the client's staff. This solution, combined with ongoing SEM, SEO, and social media efforts by DirectiveGroup, delivered a 32.66% year-over-year increase in form completions and a 12.31% increase in lead calls for over five years, consistently generating over 1,100 monthly lead contacts at an average cost under $15 each.