Case Study: a furniture manufacturer achieves 439% marketing ROI with DirectiveGroup

Furniture Manufacturer boosts marketing ROI 439% with DirectiveGroup

The customer, a furniture manufacturer, sought help from DirectiveGroup to develop an ecommerce marketing strategy. They were already engaged in digital marketing but were uncertain their current approach would achieve a desired 20% year-over-year growth goal, struggling to identify the most effective opportunities on which to focus.

DirectiveGroup implemented a three-phase consulting program involving a strategic marketing plan, a digital tactics roadmap, and an execution plan. This solution led to a 439% increase in marketing ROI and a 117% revenue-to-goal achievement over 18 months, putting the client on track to hit their three-year target.