Case Study: a custom injection molding manufacturer achieves 15.6% more leads with DirectiveGroup

a plastics manufacturer boosts lead generation 15.6% with DirectiveGroup

A plastics manufacturer was transitioning its marketing to the digital landscape but found its newly redesigned website was generating minimal leads and conversions. The company contacted DirectiveGroup to increase website traffic and improve lead generation through their digital marketing services.

DirectiveGroup implemented a solution focused on organic SEO and conversion rate optimization. This included comprehensive keyword research, user-friendly design changes, and the creation of targeted landing pages. The vendor's efforts resulted in a 15.6% increase in form leads, a 70% increase in calls from the website, and a significant 46.19% increase in organic traffic year-over-year.