Case Study: Leading Paper and Packaging Products Company achieves 500% higher conversion rates with Directive

User experience focus leads to a 500% lead volume increase

Leading Paper and Packaging Products Company, a global leader in paper and packaging products, wanted to promote a data-driven report to its ideal customer profile while lowering lead costs. The company needed a way to capture attention from prospects who were not actively searching for a new packaging solution, and it partnered with Directive for PPC Management, SEO Consulting, and Paid Social support.

Directive solved this by tailoring creative, ad copy, and LinkedIn campaigns to 15 specific industries, then using LinkedIn lead generation forms to reduce friction and improve relevance. The campaign delivered a 79% increase in lead volume from 9 to 52, a 340% decrease in cost per lead from $650 to $139, and a conversion rate jump from 1.76% to 7.74% for a 500% increase.